On
another rainy day in Durban, I went to an event at The Factory Café, the events
there never disappoint!
The Factory
Café was beautiful decorated with fairy lights everywhere adding to the
ambiance. Everyone was well turned out there were magnificent beards on display
(just to clarify talking about the men here).
The
ladies attending all wore pretty dresses and sandals.
This
was not your average event, it was a pop-up shop.
For
those who don’t know, it’s a short -term retail space for young entrepreneurs
testing the market. So basically all the people that were there, were
interested in the designs of Jane Sews
While looking
through the clothes I was imagining where I would wear them, probably a
luncheon or a picnic in the park. The clothes are perfect for summer. Jane Sews
clothing are high end, the fabric is of good quality and is luxurious, added to
that they are beautiful sewn.
A cool
concept to her pop-up shop was a group of pretty girls dressed in her designs
on stage acting and dancing to old school beats. Everyone seemed to enjoy this
different type of “modeling” they looked happy to be there, unlike the usual
ramp modeling. She celebrates the female form in timeless high quality fabrics, catering for
the twenty to thirty year olds.
All in
all it was a good evening and a great turn out for one of Durban’s homegrown
designers. I am excited to see more designers getting our support.
